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Apple recently finally brought the new MacBook Pro to market with the new M4 chip series in India and also introduced a unique ad theme for it. With Megaforce, a French collective, at the helm of the campaign, the imagery breaks down the M4’s forceful performance in an aesthetics-driven analogy of a barbell lifter floating through the air to highlight Apple’s newest chip.
A new-generation performance
In Apple’s latest marketing push, stunt double Steven Shelby leaps around and performs lifts and spins, which are representative of the smooth application switch between the M4 chip series. Partnering with world champion baton twirler Yvonne ‘Bonnie’ Palacios, Shelby mirrors the M4-powered light and airy MacBooks. The ad gives a humorous read with an inspirational message and in the voice of the Olympic figure skater, Johnny Weir, accompanied by Des’ree’s NY favorite line of “You Gotta Be.” This innovative campaign premiered with Apple’s “MacBook Pro Announcement” event and supports Apple’s goal to popularize its products with those outside the inner tech geek niche.
M4 Series Chips with Extraordinary Performance
The MacBook Pro line has the M4 as a standard model and the M4 Pro and M4 Max chips as the upgraded models for processing highly demanding computations. These powerful processors enable clients to handle many tasks and are suitable for programmers, video editors, and other specialists who require high-performance devices.
To boost productivity, Apple has included a Thunderbolt 5 microchip for its 14- and 16-inch laptops coming equipped with the M4 Pro and M4 Max chips for improved data throughput and connectivity.
read more details on MacBook Pro M4 here: https://www.apple.com/newsroom/2024/10/new-macbook-pro-features-m4-family-of-chips-and-apple-intelligence/
Specifications and Pricing
The new MacBook Pro lineup is offered in two finishes space black and silver and starts with a base memory of 16GB. Detailed specifications and pricing for each model are as follows:
- 14-inch MacBook Pro with M4
- Price: ₹1,69,900 (general), ₹1,59,900 (education)
- 14-inch MacBook Pro with M4 Pro
- Price: ₹1,99,900 (general), ₹1,84,900 (education)
- 16-inch MacBook Pro with M4 Pro
- Price: ₹2,49,900 (general), ₹2,29,900 (education)
Also launched is the MacBook Air with M2 and M3 chips, starting from ₹99,900 (regular) and ₹89,900 (education), with 16 unified memory in colors like midnight, starlight, silver, and space grey.
Better display quality and longer battery performance
Every MacBook Pro has Apple’s next-generation Liquid Retina XDR display with a nanotextured finish that adds luminosity up to 1000 nits of SDR contents. With the new MacBook Pro, new characters appear in the lineup: the 12MP Center Stage camera for better video calls, and, for the first time in the MacBook Pro, a record-breaking battery life of up to 24 hours.
Apple sets the MacBook Pro to act as a premier productivity machine for designers, developers, and other knowledgeable personalities who seek durability and speed. Find out more about fresh innovations from Apple as well as the iPhone SE 4 launch with the big upgrade.
Availability in India
Customers have already had an opportunity to order a new MacBook Pro, and the first deliveries of the devices will begin on November 8. Open the Apple M1 Version for more Now, for more about the M4 series, please look forward to Tech Today’s review and benchmark tests, where the M4 series’ performance will be tested rigorously to provide readers with proof of the performance claims made by Apple.
